Dates
Six Tuesdays, October 20 to November 24, 2026
Back to home Biz Moms™ Lab · Winnipeg
Make space for your business to move forward.
A practical six-week program for moms ready to explore, build or grow a business — with protected time, clear guidance and a supportive community.
Six Tuesdays · October 20–November 24, 2026 · Up to 10 participants
Your goals matter
Your business goals should not have to wait until everything else is done.
The Biz Moms™ Lab gives you protected time to step out of the daily rush, think clearly and move one meaningful business priority forward — with practical guidance, focused working time and other moms moving forward beside you.
You do not need to be in technology, know how to code or already call yourself a founder. Your business may be a service, trade, physical product, local business, online offer or technology solution.
Program at a glance
A focused six-week experience.
In person
Tuesdays, 9:30 a.m.–1:30 p.m. at Manitoba Innovates, 8th Floor, 423 Main Street, Winnipeg
Online check-ins
Friday lunchtime, with a 30-minute weekly accountability session and ongoing private chat support
Capacity
Up to 10 participants for focused support and meaningful connection
Investment
$275 CAD pilot program fee for the full six-week program
Final showcase
Business Momentum Showcase with invited business and industry guests on November 24
Is this for you?
This program is for a mom who…
- wants to explore how her experience, skills or interests could become a realistic business;
- has a business idea but needs clarity, structure and support to begin;
- has already started a business but feels stuck or struggles to maintain momentum;
- needs help with her offer, customers, pricing, marketing, visibility or sales;
- wants protected time to think, decide and complete practical business work;
- is ready to focus on one meaningful business priority for six weeks.
Start where you are
You do not need to have everything figured out.
You will use the same practical framework while working toward an outcome that reflects your current business stage.
Choose and shape a realistic business direction.
Turn an existing idea into an offer and begin testing it.
Address a specific challenge and strengthen an existing business.
Your outcomes
By the end of six weeks, you will have:
- 01
One clear business priority actively moved forward
- 02
A stronger offer, message and pricing direction
- 03
A focused marketing, visibility and customer outreach plan
- 04
Real feedback from customers, clients or relevant contacts
- 05
A confident three-minute business presentation and valuable new connections
- 06
A realistic 90-day action plan to keep moving forward
Six-week program
Learn it. Apply it. Move forward.
This is not a program where you simply listen and take notes. Each week, you will apply the topic to your own stage and complete practical actions with guidance and support.
01October 20
Create space and choose your priority
Step out of the daily rush and choose one business priority to move forward — a promising new direction or the main challenge keeping your existing business stuck.
You will leave with: One focused six-week goal and a realistic action plan.
02October 27
Understand your customer and clarify your direction
Clarify whom you want to serve, what they need and why your idea or business matters to them. Explore what is working and where your direction or message needs greater clarity.
You will leave with: A clearer customer profile, business direction and positioning statement.
03November 3
Strengthen your idea, offer and pricing
Turn your direction into something customers can understand and potentially buy. Develop a first offer or improve its format, value, message and pricing direction.
You will leave with: A clearer offer and message ready to discuss with potential or existing customers.
04November 10
Reach your market and become more visible
Choose practical ways to reach the right people through outreach, referrals, partnerships, networking, social media, local promotion or online marketing.
You will leave with: A focused customer outreach and visibility plan, with practical actions underway.
05November 17
Test, learn and improve
Review what you learned from customer conversations, outreach, existing clients or initial market activity. Use that feedback to refine your offer, message, pricing or marketing.
You will leave with: Evidence-based improvements, useful connections and a draft final presentation.
06November 24
Share your progress and plan what comes next
Bring together what you explored, created, tested and learned. Deliver a concise three-minute presentation and identify your priorities for the next 90 days.
You will leave with: A stronger business presentation, a practical 90-day plan and clear next steps.
Final Business Momentum Showcase
Share your progress. Become more visible.
On November 24, share your business progress, next priorities and one request for support with invited business and industry guests. Communicate your work clearly and build valuable connections.
The program may be adjusted slightly to reflect participants’ needs while preserving its core framework and outcomes.Tuesdays in person
Protected time with practical support.
9:30–10:00Arrival, child transition if needed and informal connection
10:00–10:30Guided Biz Moms™ business development session
10:30–12:00Focused implementation time and individual support
12:00–1:15Optional entrepreneurship programming and ecosystem connections
1:15–1:30Reflection, progress check and next-step planning
After 1:30Continue working independently at an available Manitoba Innovates desk
Friday online check-in · 12:00–12:30 p.m.
Review what you accomplished, what you learned and what you will do next. Stay connected with the group through a private online chat throughout the week.
Childminding
Your child can be close while you create space for your business.
If enough families express interest, optional on-site childminding may be arranged in a nearby room. It is for children aged 3+ who are fully potty trained, is not included in the program fee and is subject to availability and final confirmation.
If life happens
Stay connected when plans change.
If you or your child are unwell, you may join the guided portion online and stay connected through Friday’s check-in. The program fee is not refundable or prorated for missed sessions. Childminding is arranged and paid separately, subject to confirmation and the provider’s terms.
Your facilitator
You are in good hands.
Hi, I’m Margarita Serova — a Chartered Marketer, business and visibility consultant, TEDx speaker, founder of Biz Moms™ and mom of two boys.
I bring more than 20 years of international experience in marketing, business development, communications and relationship-driven growth.
As both a mom and an entrepreneur, I understand how difficult it can be to protect time for your business while carrying everything else. I built this program for myself too. I will be working on my business alongside you because I want all of us to move forward, succeed and grow — without overload or burnout.
Let’s create space, support one another and grow together.
Connect with Margarita on LinkedIn
Program partner
In partnership with Manitoba Innovates.
This program would not have been possible without the support of Manitoba Innovates and Paul Card. Thank you for believing in this idea and becoming our program partner.
Manitoba Innovates makes building a business more collaborative, connected and supported through professional workspace, practical business support, valuable connections and community. Innovation is not limited to technology or coding — it supports start-ups, individuals and small businesses at different stages.
Visit Manitoba InnovatesThe first cohort begins October 20
Give your business six focused weeks.
Secure one of up to ten places, or book a short conversation if you are not sure whether the Lab is right for you.