A Biz Moms™ story and interview project

InvisibleMoms^™

Making the invisible visible.

A documentary project about the parts of motherhood the world rarely sees — and the women still building careers, businesses, relationships and lives while carrying them.

Black-and-white portrait of Margarita during pregnancy

Why this project exists

Motherhood transforms a woman’s life in ways that are profound — and often unseen.

Behind the visible milestones are invisible labour, invisible expectations and constant emotional and physical change. Many women do not immediately recognize the invisibility they begin to experience when they become mothers. It can be tender, powerful, vulnerable — and deeply lonely.

For mothers continuing to build careers and businesses, that pressure is intensified by fragmented time, limited childcare, insufficient community support and workplaces that do not always understand the reality she is carrying.

Invisible Moms™ creates space for honest stories — so what has been carried quietly can finally be seen, named and understood.

From community to conversation

Born from listening.

The project grows from the Biz Moms™ community, 33 in-depth research interviews, ongoing meetings and hundreds of conversations with mothers navigating work, business, ambition and family life.

Our long-term vision is to create an Invisible Moms™ documentary film about the realities of motherhood that too often remain unseen. The filmed interview series produced with U Multicultural is the first step — gathering the voices, experiences and human stories that will shape the documentary.

These stories reveal not a lack of talent or ambition, but the weight of invisible responsibilities — and the urgent need for a deeper public conversation about motherhood in the modern world.

The invisible dimensions of motherhood are also explored in Margarita Serova’s TEDx talk, which reflects on what can stand between women and visibility during one of the most vulnerable and transformative chapters of life.

Watch the TEDx talk: You Cannot Be Visible While Holding Everything

Founding production partner

In partnership with U Multicultural.

The first stage of Invisible Moms™ is a filmed interview series created in partnership with U Multicultural — and the foundation for our future documentary film. We are deeply grateful for their belief in the project and for providing the professional studio, technical environment and production support that make these conversations possible.

This partnership gives intimate stories the care, quality and space they deserve.

Our team

The people holding space for these stories.

Margarita Serova

Founder & Executive Producer

Margarita Serova is a TEDx speaker, Chartered Marketer and international marketing and communications professional with more than 20 years of experience across Canada and Europe. A mother of two navigating the realities of career, ambition and caregiving herself, she brings to Invisible Moms™ not only lived experience, but years of community work and in-depth research into the often unseen realities of modern motherhood.

Margarita also brings hands-on experience producing video stories, including the recent 50th Anniversary film for South Winnipeg Family Information Centre (SWFIC), a family-focused nonprofit based in Winnipeg. As Founder of Biz Moms™ and creator of Invisible Moms™, she leads the project’s vision, partnerships and storytelling direction, drawing on strong connections across Manitoba and working alongside an experienced production team to bring powerful human stories to the screen.

Fabio Hofnik

Production Director

Fabio Hofnik brings more than 15 years of international experience across creative technology, video and film production, storytelling and innovative marketing, with projects spanning South America and now Winnipeg, Canada. A creative technologist and experienced project leader, he has produced and contributed to a wide range of stories, videos and creative media productions, while also leading major media and technology initiatives, including founding Hyper, a South American festival and conference dedicated to video games, digital animation and VR/AR.

At Invisible Moms™, Fabio leads production direction, bringing together storytelling, technology and creative execution to shape the project’s visual and production approach.

Andrés Vivanco

Production Lead

Andrés Vivanco brings more than 15 years of international experience at the intersection of storytelling, journalism, digital media and marketing. Trained as a journalist, he has worked across agencies, government and private-sector organizations in Canada and Chile, combining strong editorial instincts with hands-on expertise in video production, content creation and digital communications.

At Invisible Moms™, Andrés leads production, helping translate complex, deeply human stories into compelling visual narratives with clarity, sensitivity and impact.

Portfolio: andresvivanco.com

Lana Megrelishvili

Production & Creative Associate

Lana Megrelishvili is an emerging young creative with a growing focus on video production and visual storytelling. A Grade 11 student, she is actively developing her production skills through self-paced professional learning, including video production training offered by New Media Manitoba.

Lana brings a fresh generational perspective and a genuine connection to the theme of invisible motherhood. At Invisible Moms™, she contributes to shaping the visual direction, style and emotional tone of the stories, while supporting the team across different stages of production. Her curiosity, creative instincts and passion for meaningful storytelling bring an important younger voice to the project.

Take part

Help us make the invisible visible.

The first interviews are entering production. There are two ways to become part of the project.

For mothers

Share your story

Are you raising children while building a career, business or meaningful work? Tell us what others do not see, why your experience matters and what you hope another mother might hear in your story.

For partners & sponsors

Support the project

Help us produce, share and expand conversations that make mothers’ lives, work and economic contribution more visible. We welcome aligned production, funding, outreach and community partners.

InvisibleMoms™